08 July 2010

FIRST LOOK: Zoe Saldana for Calvin Klein!

When we spotted Zoe Saldana sauntering about the Met Ball dressed in an elegant Calvin Klein sheath, hanging on the arm of Francisco Costa (the label’s creative director) and posing alongside Diane Kruger (the star of the brand’s new fragrance), we had an inkling that something was a’brewing... And we weren’t wrong! Because this morning our speculation was confirmed with the happy news that Saldana’s been tapped as the face (and body) of the coveted Autumn/Winter 2010 Calvin Klein Underwear campaign. Woot!

Zoe joins screen siren Eva Mendes as the latest celeb to strip down to her skimpy skivvies and considering this is the lady who spent much of Avatar naked and covered in blue paint, is it any wonder those saucy CK-ers chose her? We think not. Just take a peek at this preview of the sultry campaign, shot by renowned fashion photographer Mikael Jansson in New York City last month:

Well, she looks more than comfy! And it’s a good thing too because this is the debut of the brand’s new Envy collection - lingerie aimed at creating “a more revealing silhouette.” Oh er. "Zoe brings the campaign to life and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide," said CEO Bob Mazzoli. Oh, how we love witnessing a fashion legend in the making...

by Jessica Vince


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