02 July 2010

lt's wrong to have favourites, but we have  to admit that have totally fallen head over heels in love with the images from Louis Vuitton's A/W'10 ad campaign. Seems the luxury label's creative director Marc Jacobs is equally pleased, as he tells us all about the thinking behind the images in this new short video about the making of the campaign. The chosen 'faces' for next season are like a retrospective of supermodels through the years - Christy Turlington, Karen Elson and Natalia Vodianova, or as Marc describes them "three of the most beautiful women, l think, in the world.... a blonde, brunette and a redhead."

The set (for the Steven Meisel-photographed) shoot is a an old-fashioned dressing room, and Jacobs wanted "a cinematic feeling.... really a continuation of the spirit that we started with the show; that was a celebration of women and this joy and indulging in the qualities and the luxuries in the art of living that women get to enjoy .... "

And of course, indulging in the Louis Vuitton 'art of living' includes "the beautiful quality of the bag and gorgeous feminine clothes"; mmm, we can just hear those fabuluxe bags snapping shut with a gratifying 'clunk'. The campaign has also given us an instant craving for high ponytails and volumised skirts, because we all want to be, as Marc puts it; "just immaculately pretty girls... well, women..."


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