30 June 2010

It’s always interesting to see how designers adapt their signature looks for their kidswear ranges.

Marc by Marc Jacobs, for instance, lends itself remarkably well to scaled-down cutesy versions for the Little Marc Jacobs range – Marc’s girly-for-grown-ups aesthetic: ballet pumps, cheeky T shirts, and fun printed dresses all make sense for small people as well as adults.

As you can imagine, Sonia Rykiel’s glittery and rainbow stripey knits are spot on for tots; And for something heartbreakingly adorable – check out Vivienne Westwood’s Melissa jelly shoes – in teeny sizes.

But other labels are harder to visualise for mini-me’s. When we heard that Gucci were set to launch childrenswear this season we just couldn’t imagine what it would look like. Let’s face it, there’s nothing kiddie about Gucci. The label’s hallmarks - sexy, slinky, sophisticated deluxe-redux clothing surely couldn’t (or shouldn’t) work for little ones?

gucci kidswear

Well, how wrong we were. Gucci’s childrenswear is as glamorously understated as the mainline.  For boys the just-like-papa tan leather blouson jacket, smart dark jeans, (worn with an instantly recognisable green and red striped webbing belt), avaitor sunglasses and some seriously cute monogrammed canvas loafers are comfy, durable, yet pretty sophisticated pieces. Meanwhile the honey-I-shrank-your-wardrobe camel suede (yes!) trench-coat, perfectly faded jeans and monogrammed camel wellies will turn every little girl into a chic Euro-enfant.
Gucci childrenswear is available in ages 2-8. Hmm, we can feel another ‘can we squeeze into these?’ moment coming on...


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