24 June 2010

We've marvelled at their ability to spot the next big catwalk models (from Alessandra Ambrosio to Miranda Kerr), we've loved their squillion dollar catwalk shows, we've thrilled at the news of the latest Angels to be signed as faces of their campaigns and we've relished all the backstage gossip (100lbs of body glitter! three to five hours in hair and make up!) and sniggered at the silliness of $3m bras.

But until now, actually visiting a branch of Victoria's Secret to buy their fabulous lingerie was just a dream - unless we were happened to be on holiday in the US. Well guess what, undie-fans? The day we thought would never arrive is nearly here! After THIRTY THREE years of trading in the US, Victoria's Secret is finally coming to London!

A report tucked away in industry bible WWD today informs us that "Pringle plans to shutter its New Bond Street store..... Victoria’s Secret will take over the current Pringle space..." Yay!

The space (which spans 16,500 feet) will be the lingerie label's first flagship store outside North America. Naturally we're predicting the store will be a smash hit, and we cannot WAIT to here what plans they have for the launch party. Bring. It. On!

[PS it seems we'll have to hold on just a little bit longer for our Angels fix - the London store is not expected to open until - yikes! -2012].


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