First look: WOW Have Burberry invented the ads of the future?

24 June 2010

As you know, it’s coming up to campaign season and before we totally swamp you with our gooey-voiced musings over who shot what for who, and which models are sitting, standing and reclining with each brand’s bag of the season; we bring you . . . Burberry and their ‘Tomorrow’s World’-style ads of the future!

Yep, if anyone was going to jump in at the technological deep end, deciding that even adverts have the potential for interactivity and exploiting social networking it was going to be Christopher Bailey. The idea is that “Users will be able to select and control the view and perspective of the campaign, cast and products.  Motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees” Blimey, it truly is Burberry in 3D!

The campaign launches TODAY! And you can get involved on all of the Burberry platforms, from website 
to Facebook   to Youtube  and Twitter.

Christopher Bailey said of the innovative campaign;

“This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”

We say: DO have a gander, then let us know you what you think in the box below...


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