23 June 2010

Miuccia Prada has finally appeased her fans the world over by releasing the first image from Prada's Autumn/Winter advertising campaign, shot by photographer Steven Meisel, the man responsible for all of the brand's campaigns since 2004. The images are black and white, a style adopted by several other fashion houses for next season, including Lara Stone in Calvin Klein and Madonna in Dolce & Gabbana. Keeping the campaign colour-free (although with Meisel's unmistakably modern gloss) works particularly well for Mrs P's retro collection - the clothes are a kind of ode to the typing pool of Mad Men's ad agency Sterling Cooper - all tight fit knits with ladylike pencil skirts and pleated promdresses, albeit with a few very Miuccia touches eg rubberised techno fabrics. Even the hair is a throwback to the Sixties - can Prada bring the beehive back?

And after much hype about curvier models on the influential designer's catwalk these season, it seems the woman who first championed curvy girl Lara Stone has opted for a more standard model for her face of the season - veteran campaign star Angela Lindvall, whose freckle-sprinkled all-American wholesome brand of pretty adds a very-Betty Draper look to the smoldering poses with slightly-too-perfect male models, seemingly cast as fashion's answer to her heart-throb husband Don....
What do you think of Prada's new campaign? [thefashionisto]


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