BodyAmr launches a diffusion line

18 June 2010

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One of our favourite lesser-known London designers, BodyAmr, has been attracting more and more attention this year with the likes of Cheryl Cole on X Factor wearing his slinky jersey designs, as well as Claudia Schiffer, Sadie Frost and Juliette Lewis

Now comes the second line from the Omani designer Amir Ali. They have named it BodyAmr Studio because, in the words of the designer it 'embodies the essence of Studio 54 in it's heyday - sex, glamour and exclusivity. Slip into one of these dresses and you're ready to dance the night away.'

Prices range from £390 to £495 and the range is available from Harrods, Knightsbridge and Start in Hoxton, as well as Colette in Paris. The range comes recommended by Start owner and friend of Grazia, Brix Smith Start; 'BodyAmr is my default setting for glamorous, show stopping eveningwear. They’re great investment pieces because you can wear them in a multitude of ways and it's hard to find evening wear that you can really work and rework again and again. Glamorous but punky at the same time!'

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