Two days ago we reported that Lacoste had signed Alexa Chung as the face of it’s new female fragrance. Today, we’ve got the first peek at an image from the shoot and it shows Alexa looking very Alexa in a dusty pink Lacoste T shirt which seems perfectly in keeping with her super-low-key style.
And today Ms Chung released this official statement “I’m very flattered that LACOSTE invited me to model for its new female fragrance. I’ve always liked LACOSTE’s casual chic image, so I’m excited to be representing the brand in this new campaign.’
Naturally the sporty label is equally thrilled, raving about “her youthful charisma, witty persona and chic individual style,” with Lacoste Fragrance’s Associate Marketing Director, Tim Sayler, saying the presenter “perfectly encapsulates the brand’s youthful, modern image: stylish and vivacious with a free-spirited aura, she exudes an effortless dynamism that makes her the perfect fit with Lacoste.”
The ads won’t appear until January 2011, but you can have a sneak peek here!