lt's pong with Alexa Chung (sorry). Following on from news this week that actress Natalie Portman is fronting a Christian Dior perfume campaign, WWD reports that Alexa Chung has been signed to be the 'face' of a new Lacoste perfume which launches in January. The Brit style icon is the first female celebrity ever to represent a perfume by the sporty French brand.
Now 25, Chung worked as a model before she began presenting tv shows like T4's Popworld, her 2009 US chat show lt's On With Alexa Chung, and the recent series of T4’s Frock Me, co-hosted by her friend, designer Henry Holland. She appeared in an ad last year as one of a series of celebrities photographed for DKNY jeans by Scott Schuman of The Sartoralist. She is currently the 'face' of Pepe Jeans S/S'10 advertising campaign.
ln recent years Chung has gone from being every indie music fan's pin-up, to being a high profile fashion icon, topping Best Dressed lists, sitting FROW at fashion shows and inspiring stylewatchers the world over with her geeky-girly style. Yet it has only been in the past couple of seasons that Chung has begun carefully associating herself with various fashion projects - she already has her own fashion range, a collaboration with US label Madewell, as well as being a muse to Brit bag firm Mulberry, whose 'Alexa' handbag has been the smash hit lT bag of 2010.
Of course we're wondering: how long will it be before Alexa launches a signature fragrance of her own ?