Whooop! It was ten years ago TODAY that Net a Porter was founded. Many of us today can’t even remember life before the times when Christmas could come any day or month of the year when a gorgeous deluxe black box could pop through the door all beribboned and beautiful. (Provided you had recently put in an order on the luxury fashion website of course).
In 1990, fashion journalist Natalie Massenet put her plans into action, setting up in a tiny Chelsea artist's studio. Critics all over the place grandly claimed it would never work. The site now turns over about £120 million and employs almost 600 people in London and New York. Earlier this year Ms Massenet proved everyone wrong once and for all by selling her share in the business to luxury goods giant Richemont. She is thought to have made £50 million.
To coincide with the birthday celebrations, the Net A Porter group announced today their plans to launch a sister (or, more appropriately, brother) site selling menswear of the same level of distinction under the name Mr Porter.
While the brand admit that many of the menswear customers will be their existing, female ones shopping on behalf of other halves, they also added “we look forward to welcoming a new group of super stylish men who join us to shop for themselves” And who could possibly argue with a statement like that?
- Naomi Attwood