09 June 2010

Blog Two: ALBERTA FERRETTI blogs LIVE for Grazia!

10.00 the first graduate comes in, with models and hanging garments - now she's presenting her portfolio to us. A lot of questions are being asked

Menswear and womenswear collections are alternating in front of us. All the students have prepared amazing books.

They are all very nervous but it's really interesting to listen to their inspirations and how they explain their collections.

It's so difficult to judge objectively as there's so much emotion involved: these youngsters have prepared amazing presentations and asked for help from friends and family. It's hard to be focused on what you see without considering what's behind all this!

10.30 Discussing ideas with my fellow judges about the collections we are seeing. We need to be very critical - after all, we have to pick only one winner for the gold awards!

11.00 There's so much creativity in this room! These young people design prints and organise lookbook photoshoots; they are all trying to find their spot out there.

All the students really have different ideas and there isn't one theme that looks like another one.

The personal experience of each student plays a really big part in the creative process.


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