03 June 2010

GRAZIA GOES AUGMENTED REALITY WITH CHERYL COLE!

cheryl cole loreal grazia

Remember how much fun we all had with our high tech Augmented Reality antics waaay back in March?

Well guess what? In this week's issue of Grazia, a certain Miss Cheryl Cole is getting in on the Augmented Reality scene, courtesy of L'Oreal Paris.

Yes, those discerning types who have purchased the latest mag, will find a double page spread of La Cole looking fox force five in possibly the glossiest lipgloss you've ever seen (that'll be GlamShine Reflexion in Sheer Cassis from L'Oreal Paris, then). The ad also features a large clapperboard symbol, and that is the magic trigger that, when held up to your computer's webcam, will launch an exclusive three and a half minute behind-the-scenes video featuring Cheryl on the latest L'Oreal TV commercial shoot. The advertisement was directed by Jake Nava, the man behind  Beyonce's most memorable RnB music videos, such as Single Ladies and Crazy In Love, no less. And Grazia is giving you a sneak peek, because the commercial doesn't air on TV until June 9th!

So grab the current issue and watch Cheryl Cole step off the page and come to life...

www.lorealparis.co.uk/cheryl


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