ALEXANDER WANG TO LAUNCH CHEAPER LINE!

02 June 2010

Alexander Wang must be in a good mood today. The girly looking NY designer continues to prove he’s much more than a (very) pretty face as he celebrates his CDFA nominations for Womenswear Designer of the Year, AND Accessories Designer of the Year, for which he is up against Marc Jacobs, no less. Look at this very heart-warming portrait of him and six friends from high school modelling his apparel (How Grazia would LOVE to be a fly on the wall at their super-glam flatshare, if indeed it exists) which forms part of the awards journal shot by Solve Sundsbo.

He has unveiled his resort collection this week to a rapturous response from the critics AND announced he is launching another Alexander Wang range, (as yet unnamed) that will comprise his essentials, and which will complement his t shirt range and his mainline.

He has said of the plans for the range of trousers, tops and jackets that "After last season we started looking at our carry-over business, what our customers come back for again and again. There's also this perception that we're very young”

He went on “This is our way of being more democratic," It's thought that the capsule collection will concentrate on tailoring without losing Wang's typical urban attitude, but without competing with T, his t-shirt-inspired line.

"T is very casual and easy," he said. "I don't want to say [the new line] is based on tailoring or business attire, but they're two different focuses."

Alexander Wang AW10 in New York

Alexander Wang has made a name for himself as a kind of fashion design prodigy; a Mozart-like figure. He dropped out of prestigious design college, Parsons, beacuse he was too impatient to finish studying before starting his own business. He sold beautiful cashmere basics which made enough profit for him to branch into ready-to-wear followed by a smash-hit range of much-copied, studded, slouchy leather it-bags.

With the news that he will launch another range aimed at the more monied, executive type customer, as opposed to the M.O.D (model off duty) casual look that he's so often tagged with makes us think; not only is he competing for awards with the likes of heavyweights Marc Jacobs and Donna Karan, but could soon be stealing their customers too!

[WWD]  

-Naomi Attwood


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