VIDEO: If you go down to NEXT today...

27 May 2010

Emanuela de Paula may not be a name you instantly recognise but as soon as you see those razor-sharp cheekbones and melty brown eyes, you know who we’re talking about.

Yes, it’s her! That girl off the Next ads! This was our very reaction when, bleary-eyed and schlepping to Grazia HQ, we spotted the Brazilian model bringing a ray of sunshine to the London streets in a vibrant yellow mini dress first thing this morning. OK, so there aren't many women who look this bright and breezy at 9am but this isn’t any old woman on any old Thursday. You see, it wasn’t just the Louis Vuitton opening that had Bond Street a-buzz this week – Next have also re-vamped their superstore (we mean that in a fash-tastic rather than Tesco-tastic way) and Emanuela’s pretty charms were on hand to greet the stampede of eager shoppers.

In fact, her stop-traffic-gorgeous-ness was almost enough to distract us from Next's array of clothes and their marvellous 'Shoe Room' (we said almost). So having inspected the new and improved shop, we can report that all the stone-washed denim and monokinis are top of our summer wish lists. We've also got our beady eyes on the rose print maxi dress (just 25 quid!). Oh, and those buckle sandals are sure to be a sell-out so we’re getting in there fast (what? Who’s a shopaholic?)
After ransacking the shelves (this counts as work-related research, not bunking off you understand), we managed to take five with the lady herself to get the fashwan juice on her favourite designer and that can’t-live-without item...

by Jessica Vince


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