This morning industry bible WWD has confirmed what the fashion world already knew - that Sarah Burton is set to be named Creative Director at Alexander McQueen.
As his most trusted and longest-serving colleague Burton, who worked alongside McQueen for 14 years, and has been Head of Womenswear Design since 2000, is known to have been totally in tune with the enfant terrible's exacting standards and distinctive design sensibilities.
And in an official statement released by the house this morning, Burton paid tribute to the label's founder; "the creation of modern beautifully crafted clothes was at the heart of Lee's vision. I intend to stay true to his legacy."
Bruton was responsible for the completion of the designer's final collection at Paris Fashion Week in March. It was a huge success, and a fitting swansong for one of the fashion world's greatest talents. Today Jonathan Akeroyd, President and CEO of Alexander McQueen, confirmed that Burton was always the No.1 choice to head up the label "we are delighted that Sarah has agreed to take on the role of Creative Director....she has a deep understanding of his vision, which will allow the company to stay true to its core values. Sarah is extremely talented and under her creative leadership we are ready to enter a new phase in the brand's history".
Shortly after the designer's death the Gucci Group promised to continue the label, but it has taken three months to confirm Burton's succession to the head design role. "The Alexander McQueen company... has proven to have strong customer loyalty... in the aftermath of the tragic loss of its founder" said Robert Polet, President and CEO of Gucci Group "Sarah has real talent and a close understanding of the brand, and the vision necessary to take it forward." With the decision finally made, the fashion industry must now wait patiently for Burton's first solo collection for Alexander McQueen later in the year.