Careful how you open your boyfriend’s magazines from now on, because soon you could be getting quite an eyeful of Marc Jacobs.
The not-massively-shy designer has posed butt-naked in the ads for his new men’s fragrance, erm, Bang, with only a giant bottle of the aftershave protecting his modesty.
Jacobs is trying to blame posing nude on business partner Robert Duffy; “he said, ‘Marc, you look so great now — you should be the model for men’s fragrance.’”
The designer, a self-confessed gym bunny, briefly feigned modesty (“My immediate reaction was, I don’t know..”)
Before oh-so-reluctantly agreeing “I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of skin — for women, it can be like changing a makeup color, but not for men."
So but once he’d agreed to model, there was a new problem “I couldn’t see what I would wear to express this” A kilt? A Birkin bag? A camel toe fancy-dress costume? “We tried it with clothes, but it didn’t work”.
Of course it helps if you can call on the art directing credentials of the likes of Juergen Teller [who shot the campaign] “Juergen had the idea for the silver Mylar [silver plastic sheets], and it all came together. The silver Mylar also gives it that flash, that bang."
Risque though this image may seem, Marc is not the first male designer to pose naked in their own perfume ad. That distinction goes to Yves Saint Laurent, who was photographed nude but for his signature spectacles in an advert for his own fragrance way back in 1971.
And WWD is reporting even more thrilling news. Marc is planning on launching make up, as well as men’s and women’s underwear. What’s the betting he might be modelling all that lot too? * rolls eyes *