WATCH Louis Vuitton & London – A History Lesson

29 April 2010

We absolutely love Louis Vuitton’s Facebook fan page. This brilliant little gem of a video just popped up on our FB newsfeed (NOT that we are skiving), so we thought we would share it with vous.

So Louis Vuitton is about to re-open its Bond Street flagship after an incredible make-over, and have released the video to celebrate the store’s history, and future. First up: much excitement about the reopening amongst the Louis posse; Vuitton ‘face’ Daisy Lowe; LV-FROWers Alexa Chung, Julia Restoin Roitfeld and Natalia Vodianova;  A/W’10 catwalker Elle Macpherson; and newbie LV babe, musician Corinne Bailey Rae.

The refurb is being executed by legendary architect Peter Marino, a man who (as you will see on the video) has a personal style that makes John Galliano’s dedication to a look seem a bit half-assed. Marino started out in the mid-70s designing the interior of Andy Warhol’s Upper East Side pad, as well as his third ‘Factory’ space. Today he is an award-winning architect, responsible for world famous iconic flagship stores for luxury brands, such as the semi-transparent Louis Vuitton boutique in Hong Kong, and the LED light-fronted Chanel Tower in Tokyo. We can’t wait to see what he does for LV London.

And finally, want to see what Louis Vuitton’s great grandson, Patrick Louis Vuitton looks like? ‘Course you do.  So let him tell you about the history of Louis Vuitton in London – and why it was the first place the luxury brand opened a store outside of France. And check out pictures of the first London store in gorgeous vintage illustrations and sepia photos… Watch and learn, people.


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