Happy news for a Monday morning! Grazia is very pleased to announce that after a week of fevered speculation, it has finally been confirmed that Giles Deacon is to take over as Creative Director at Ungaro.
Yesterday morning, fashion site JC Report tweeted ‘Exclusive: It’s official Giles Deacon is in at Ungaro’.
Deacon’s appointment is the culmination of a steady, but sometimes difficult, climb to the top of the fashion industry. Having graduated from Central St Martins (alongside classmates Alexander McQueen and Luella Bartley), Deacon worked at Jean-Charles de Castelbajac and Bottega Veneta, before being handpicked by Tom Ford to work on Gucci womenswear. Deacon launched his own label, Giles, in 2003. His debut collection the following year was so well received that he was named Fashion Designer of the Year at the British Fashion Awards 2004, winning again in 2006.
Like many London designers, Deacon has had to fight to keep his business financially viable. His two-season project designing handbags for Mulberry handbags was a smash hit, and his long-running Giles Gold collaboration with New Look has been a commercial success for the high street brand. But he has also been forced him into less credible collaborations, most recently, designing a dress for the Cadbury’s Caramel bunny. Last year, he was awarded the prestigious (and lucrative) French ANDAM Fashion Award's Grand Prix. In 2007 he was appointed Creative Director at British label Daks, but left after two seasons.
A gentlemanly presence in the ego-driven world of fashion, Deacon is extremely well-liked amongst industry heavyweights and clients alike, with high profile fans including Thandie Newton, Scarlett Johansson and stylist (and former girlfriend) Katie Grand. It is hoped his appointment at the famous Parisian fashion house will finally get Deacon’s career back on track.
Giles is in many ways a perfect fit for the French label, which in its 80s heyday epitomized sophisticated French femininity. Deacon’s womanly silhouettes, eye for a great print, and young and commercially-friendly kooky bags (from metallic dinosaurs to muppety furry shapes with giant eyes) could potentially end the label’s recent run of bad luck (culminating in the disastrous appointment of Lindsay Lohan as Artistic Advisor). Giles will be the fifth designer to be hired by Ungaro since the house was bought by entrepreneur Asim Abdullah in 2005.
UPDATE! Very latest - When Grazia called the French fashion house to see if the news was true, a spokesperson for Ungaro said they had nothing to say on the matter. Keep checking Grazia Daily for further updates . . .