This spring/summer season is well and truly underway (have you looked outside people? yes, yes, we’re stuck at our desks too). But for all of the new season looks on the shop floors and parading on the streets - like fashion fluffiness, nude shades, ruffled pastel pinks and super-girly florals - there’s one lady who’s burning that rebellious flame brighter than anyone else and creating punked-up Britannia-cool clothes for those who aren’t so into their saccharine frocks and floaty tailoring. Yeeeeah!
Rock royalty Jade Jagger has just launched her S/S’10 clothing and jewellery collection and, as well as the sassy lady modelling some of the pieces herself (we're totally jeals of that fab pout - no wonder her signature lip print features on everything!), a quick look at the video created for the Jade Jezebel Jagger line below sums up the vibe quite nicely...
To a pumped up remix of the Sex Pistols 'Pretty Vacant', a series of seriously hot party girls go on a wild adventure from dawn till dusk (or is it the other way round?) striking poses in Jade’s bright, fun and union jack smattered collection. You can’t help but feel that Jade's double life split between glammed up Ibiza and rock-chick UK influences the vibrant spirit of her Jezebel line, and that that is how you'd like to live your life too. The butt-skimming jersey dresses and plenty of punk-friendly safety pins means overt summer sexiness is a prerequisite – not a result of buying her clothes. Well, a jezebel is a strong, independent, if a little promiscuous woman after all!
Available at Harvey Nichols, 0207 235 5000