Eh? VB launches a mobile phone?

20 April 2010

Victoria Beckham’s fashion accessories are, we are reliably informed by our sources, On Their Way. We cannot wait for the Katie Hillier-collab’d bags and the doubtless, fabulously impractical sky-high heels.
In the meantime, it seems, we will have to satisfy ourselves with the VB ‘fashion’ mobile phone, which she is enthusiastically endorsing, if not actually collaborating on designing, for LG, under the name LG Fashion Touch. Given its association with our beloved Brit style icon, Grazia was rather taken by surprise by this campaign, which seems to have sprung up without warning, although this is partly because the phone is currently only available in the States.
Also starring alongside VB is the equally tanned and tiny Eva Longoria (it’s easy to mix them up in the video below). We have no idea what’s going on here, but the video keeps bleating ‘Friends – Fabulous – Like you’ve never seen them before’ while showing images of Eva on a tv set, and VB in her design studio, and generally posing about, which frankly looks exactly like we’ve seen them many times before... although VB is messing around and giggling for a change, which is nice to see.
The facebook fan page for the phone is even more amuuusing, offering up a quiz that claims ‘each of us has an inner Eva and an inner Victoria....find out which of yours is stronger’.  
Just so’s you know: our money would be on Eva in a fight…

*UPDATE* this is why we love the interwebs: someone has already spoofed the ad! This makes us VERY happy.


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