Jil Sander to launch Jil Sander Navy!

13 April 2010

Good morning minimalists! Good news for those who worship of the shrine of Jil Sander and follow the teachings of Raf Simmons. For the label today doth announce an "extension" to the luxe label. It’ll be called Jil Sander Navy and the company, headed by CEO Alessandro Cremomesi, see it as a way of expanding the enduringly successful line. A Jil Sander spokesperson tells Grazia "Jil Sander Navy will stand under the Jil Sander label in terms of aesthetic, quality and distribution. It will simply have a more relaxed feeling and therefore a more accessible price range". Sounds good to us!

Although long running (launched in Hamburg in 1973 by the designer of the same name) the brand has not been without its peaks and low points. The most dramatic of these is of course the fact that Miss Sander herself has not designed the collections for many years. The man responsible for its continuing relevance on the fashion scene is Belgian designer Raf Simmons.

These days the kind of slick, high quality daywear known as minimal is having a major resurgence, under the holy trinity of Stella McCartney, Phoebe Philo at Celine and Hannah MacGibbon at Chloe. While these ladies are all dominating the fashion pages, they present a warmer, more feminine vision of chic workwear, while Simmons continues to present a slightly starker, even more pared down aesthetic in a palette of navy, black and stone, whereas the ladies in Paris currently favour more brown, beige and caramel.

As for Jil Sander herself, the original perfectionist reductionist hasn’t sat idle since selling off her eponymous business. Currently signed up to Japanese High St giant Uniqlo – where she creates her own line, +J, as well as acting as a consultant to the entire brand.

Will Jil Sander Navy, whose prices are expected to start at just under £100 when it launches in January, and include t-shirts, shirts, dresses, trousers, skirts, jackets, and jeans, along with a few accessories and shoes, end up competing with its founder’s current range on the High Street? Intriguing.

- Naomi Attwood



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