festie time is here again!

13 April 2010

If like us, a central topic of conversation is which festies you’re off to this summer (Facebook is particularly ALIVE with tickets booked and plans hatched en ce moment) then the topic of festival shopping plans cannot be far round the corner. (Glastonbury tickets were allocated today!)  

Oh yes, as all ladies know, gone are the days when you would head off in an old cagoule from Army and Navy and some enormous wellies lined with Dad-socks (Or are we showing our age here?) Now music fests take place in exotic locations like Croatia and require a full capsule wardrobe of suitably laid back yet competitively on-trend attire worthy of Alexa Chung herself, as you know someone is going to have a camera out at all times.  

(What if you happen upon Grazia’s own Style Hunter in between the rave tent and the falafel stall? It could happen)  

Anyway, the ever practical H&M have come up with one-stop solution to your needs by launching its third Fashion Against AIDS campaign, which includes the first festival collection, with 25% of the sales donated to youth HIV/AIDS awareness projects and goes on sale next month. Grazia have got a sneaky exclusive on the pics!

Feeling virtuous and saintly already? The collection, which even includes menswear, will encompass the whole festival experience, from clothes and accessories through to tents and sleeping bags, all the while raising funds to promote the message of safe sex.  

In the meantime, while stuck at your desk only able to fantasize about cavorting towards the main stage, enjoy this delicious ad campaign starring the radiant Lizzie Jagger and Lou Doillon. (although, surely we’re not alone in thinking there’s no way we will be looking that glam after 3 days of staying up all night, dancing in a field)  

For more information, visit Designers Against Aids


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