07 April 2010

Good news for fash fans and tiny brands!

Frustrated fashion addicts bored of the usual big brands and burning to be the first one to wear a teeny label no one else has heard of could both be in luck this week (as could ambitious but broke designers, trying desperately to get their own fashion line off the ground) thanks to a new US website called Fashion Stake which launches this week.

Like Cinders’ own fashion fairy godmother, a Havard Business School-trained entrepreneur Vivian Weng promises to link designers straight to their present and future customers, while the ‘supporters’ can buy a $50 stake in the company (about £32)  ”which will entitle them to credits to put toward shopping, plus perks like exclusive previews, showroom visits and fashion show invitations”.

Designers will benefit not only from a pool of fashion-hungry investors, but they’ll also have a great idea of how their designs are received by the public – from the feedback and votes for individual designs . . . cutting out the need for expensive consultants, observes the canny Miss Weng.

Think this is a good a idea? Well, it is, and its not the first time soemone has thought of it. Grazia Daily already LOVES British website Catwalk Genius; an online fashion store and a crowd-funding site where you can not only buy directly from you favourite small designers (who might not be able to afford the overheads of their own boutique) and ‘invest’ in your favourite up and coming fashionista! 

Are you reading this Luella Bartley? Surely the Grazia Daily readers alone could come up with enough cash to get that one back off the ground . . .


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