PM’s wife Sarah Brown, actresses Thandie Newton, and Anna Friel, talent show queen Dannii Minogue and popstrel Little Boots have all benefited from Osman’s canny ways with fabric drape and tuck.
The London designer combines a love of draping in all its forms – “the toga, the sari and chadur, its all about wrapping yourself up”, with a razor sharp knowledge of construction from years of dressmaking alongside his mother – followed by formal training at Central Saint Martins.
He describes the cut of his designs as “like plastic surgery but with a pair of scissors. They push you up and pull you in, in the right places, and make your legs longer.”
But he also understands real shapes. “The size of women who used to come to my mother's door were not small,” he recalls. “ Editor of British Vogue Alexandra Shulman once said to me: Fashion shouldn't be about age. A 20-year-old woman and a 50-year-old woman should be able to wear it'.”
His technique of using a hidden corsetry (like Roland Mouret and his cocktail frocks with in-built underwear) has proved such a hit that it even seems to have inspired VB!
The column dress from his A/W09 collection was borrowed by
"It is very flattering to think she may have tried my dress and been inspired to create something similar, since it means she must have liked the way the dress was cut and the way it felt to wear," he said. "I like to dress powerful, confident women so it's great to think the dress might have inspired her." [Vogue.co.uk]
Maybe it really is the case that great minds think alike?
Osman Yousefzada will be the focus of the V&A's next Fashion in Motion event in May.