Behind-the-scenes with Fashion Targets Breast Cancer

29 March 2010

Sienna Miller breast cancerSienna Miller breast cancer

Sienna Miller, Kylie Minogue and Claudia Schiffer are all fronting the latest campaign for the charity, Fashion Targets Breast Cancer. The three have been shot by uber-photographer, Mario Testino, but rather than the target t-shirt that has become the staple of these campaigns, instead the woman are wrapped in a silk sheet which bears the recognisable logo. ‘Having had a history of breast cancer within my family, I know all too well the devastating effects of the disease,’ explained Sienna behind-the-scenes on the shoot. ‘For this reason I am supporting Fashion Targets Breast Cancer and am proud to be one of the faces of this year’s campaign. Shooting the campaign was so much fun. Working with Mario is always such a joy, no-one is better at doing what he does, and doing it for such a good cause made it even better.’ Since it’s launch in 1996, Fashion Targets Breast Cancer  has raised over £10.5 million for Breakthrough Breast Cancer. Many fashion retailers including Whistles, Marks & Spencers, Topshop, River Island and Warehouse have partnered with the charity and will be selling black and white products with 30% of the price of each going to the charity.


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