26 March 2010

Video: We chat to Frost French!

Last night Grazia Daily popped *chuckle* down to Whiteley’s shopping centre in West London for a very special fashwan party indeed. Oh yes – the launch of a major project called Pop Stores. They aim to bring the hipness of downtown New Yoik or trendy Shoreditch to the masses – by creating temporary shop spaces in centres like Whiteleys.

Pop Stores founders Brian MacShane and Sam Clapp kindly took us on a tour around the installations and explained a bit about the brands they’d curated together in Whiteleys. Junk Food – for cool American retro style tees, the Pop Store, and an intriguing jewellery shop called Bower of Bliss.

Then we popped into Frost French for a quick chat with London style heroes Sadie Frost and Jemima French – perched on a feather bed, no less! Sadie, who was accompanied by her cute as a button daughter, confessed "After doing a play where there was a bed in the middle of the stage - I now have to have one wherever I am!" Jemima added - "It's good for when we're working late nights at the shop too!"

Once we’d got the arduous task of being charmed by the Frost French ladies out of the way we got down to the hard work of swigging yummy cocktails and tapping our toes to the musical selections of the very ace Queens of Noize. Phew. It is a hard old life up at Grazia Daily sometimes.

Get down to Whiteleys to see for yourself -

144 Queensway
London W2 6LY