Marc Jacobs – size hero?

26 March 2010

Could curves really be the next big thing? We’ve heard it said so many times, but what about the girls on the runways and in fashion editorial? More often than not its all too clear that thin is still in . . .OR is it?

Marc Jacobs, one of the three highly respected, barrier-pushing designers to have used curvier models for his Louis Vuitton AW10 show has spoken about the decision. (The other two designers were Miuccia Prada and Giles Deacon)

"I believe that these iconic, larger-than-life women are very Vuitton-like...This season we talked about it and we decided the criteria was, they have to be available on the day of the show and they have to be gorgeous”. He went on, "Even if you had no idea about fashion and had never looked at fashion, you would say, ‘Wow, look how beautiful those women look” said the designer to FIT's deputy director, Patricia Mears, in Paris this week.

He added that plenty of straight men approached him after the show, with feedback on his choice of models like Elle Macpherson and Laetitia Casta : "I did receive e-mails from people's brothers who were like: ‘I don't know anything about fashion, but that was a gorgeous show.' Which was really what we wanted to do."

It seems like the predicted revolution in casting of fashion models might actually be here this year. If so, it will put an end to an era of extremely slim girls being used in fashion imagery which many feel alienate the fashion buying public and even encourage eating disorders among those who would like to emulate their catwalk heroines.

What do you think about Marc’s models? Would you like to see this trend continue and spread to the other designers?

-Naomi Attwood


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