Welcome to 3D Walk-in, Talking Grazia!

23 March 2010

florence welch grazia

This week you can make Grazia come to life! Intrigued? Here’s how…
Here at Grazia we love being the first to try something new. So we’re really excited about the first ever ‘walk-in, talking’ issue. Thanks to the hottest new technology, Augmented Reality, you can unlock exclusive, hidden content through your webcam or iPhone – making our cover star, Brit-award winner Florence Welch sing (and spin). You can also see shoes from every angle and control our fashion editors as they talk through their new-season fashion picks. So it’s over to you. Just click here, turn on your webcam and follow the instructions. Alternatively, download our iPhone application here.
There are six experiences for you to enjoy. The first is on our cover. By holding it in front of your webcam you can use the magazine to control Florence singing and dancing to her hit You’ve Got The Love in a 3D virtual space. Plus, don’t miss the other interactive experiences from the pages in this week’s issue, which feature a special black and white sign. You’ll be able to watch a spring trends masterclass from Grazia’s fashion editors – and spin them around so you can see their outfits from every angle; get a sneak peek behind the scenes of the Florence shoot; take a 360 degree look at the fashion charts; learn the new season smoky eye; and watch Banana Republic’s spring chinos campaign spring off the page. What are you waiting for? Pick up the magazine, click here and walk-in to this week’s issue of Grazia.
PS: If you haven’t got access to a webcam or iPhone, you can watch a demonstration or check out the experiences in 2D here.


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