She’s already the face of L’Oreal’s hair care products, but it seems that the fashion world also thinks Cheryl Cole is worth it. News is breaking this morning that not one, not two, but three fashion labels are fighting over the X Factor judge.
According to The Mirror, Italian designer Roberto Cavalli has offered La Cole a £1.3 million contract to star in his A/W’10 ad campaign.
The paper is also reporting that two other labels, another designer, and a high street chain, are fighting to sign up CC to model in their advertising.
While Grazia and the rest of the UK have been demented with excitement over Cole’s wardrobe for about two years now, it’s amusing to realise that she has only just started beeping on the radar of the advertising world; Claire Beale, editor of advertising magazine Campaign, told The Mirror "Her fashion credentials aren't yet up to Victoria's, and she's still a little more high street than couture. But she combines beauty, poise and elegance with warmth and a big personality. Cheryl is a great brand icon. She is the Victoria Beckham for a new generation of women - but perhaps cooler and more streetwise than Posh”.
Naturally fevered speculation has broken out in the Grazia offices as to the identity of the other two labels.
We think Cavalli + Cole would be a great match…as would Herve Leger (one of Cheryl’s favourite go-to labels). But we’re secretly hoping Versace might be putting in a rival bid. And how about… Emporio Armani underwear?
As for that high street label, maybe… New Look? After all, they already teamed up with Cole’s Girls Aloud bandmate Kimberley. But we also think Chezza would bring a certain something to River Island…
Who do you think Cheryl Cole should model for?
*UPDATE* A Cavalli spokesperson has just sent this statement to Grazia "Please note that further to false rumors from today’s newspapers and online news sites, the house of Roberto Cavalli have never approached or offered Ms. Cheryl Cole a fee to appear in any of its advertising campaigns".