Isabel Marant: internet is “too fast and too fake”

02 March 2010

In this week’s Grazia, we caught up with the lovely cult designer, Isabel Marant, at her Paris studio, just a fortnight before her show. As we chatted about everything from her countryside home (with no electricity btw) to her status as designer du jour, and the secret behind that elusive French chic, there was lots of great stuff that we just couldn’t fit into the magazine feature. But we are not the wasteful types at Grazia, and we thought you’d like to hear Isabel’s thoughts on the internet. We thought they were really interesting and it’s good to see that even though lots of designers are live-streaming their shows (which we love too), Isabel likes to do things the old-fashioned way…
‘For me, fashion shows are not for the public, they are trade shows for the press. It’s time for the press to understand the collection and then spread the information. That’s more interesting than just the image. Everyone wants to be first. It’s too too much. There should be privacy and mystery. There is no excitement about anything anymore as everything is available immediately and all the time - you don’t have to wait for anything.
I don’t like the idea of being flooded with image and information. I don’t belong to the generation of spending time on the internet. I think it’s too fast and too fake. It’s like going to a museum on the internet – where is the pleasure? It’s sad because everyone is running after everything, but after what? Everything is too quick. There is no room in your heads for all this information. No one retains anything.’

Safe to say, Isabel will not be popping up on Twitter anytime soon! But we love that when we sit down at the Isabel Marant show on Friday in Paris, we will have no inclination of what’s coming – other than French chic at it’s best!
Catch the full interview in the latest issue of Grazia out now.
- Kay Barron, Fashion News and Features Editor


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