Check the time! Could it be art o’ clock? Well, if you start getting familiar with new site NOWNESS.com – owned by LVMH, no less, and launching officially tomorrow (Thursday 25th), you could be having a regular slice of culture with your morning cuppa.
Nowness is a lifestyle website and its editorial focuses on fashion, art and design, plus travel, food and technology and, rather than feature highly publicised launches or mainline collections it sweetly focuses on hidden, out of the way gems – a cool boutique hotel for example, a designer's muse, or the work of an artist or mix by a DJ who might have inspired a designer.
Up until today it’s been bringing you a bite-sized nugget of visual joy every day (with a short text explaining the back story to each) but tomorrow is its official launch and they have an ace up their sleeve as the first day will feature Lily Donaldson and her amazing flying hair. Intrigued? We certainly are.
- Naomi Attwood