20 February 2010

VIDEO: The scoop from Day One of London Fashion Week

It's here fash-addicts. The time has come to don our wedged ankle boots and stride the mean streets of fashion week to bring you all the goss. From front row antics to backstage dramas, show reports, cheeky tweets and party snippets, Grazia Daily has it covered and will be bringing you the scoop with our daily videos.

So... lets talk first day fun. Friday's start was fairly chilled for the Grazia team, but the BFC area was a-heaving with fashionable folk just waiting to get their outfits snapped by one of the trillion street style photographers. The Alexander McQueen memorial wall at Somerset House fast filled up with touching tributes and notes from his legions of fans. The schedule kicked off with Paul Costelloe, then Caroline Charles, but we were mesmerised by cool designer of the moment David Koma's zig-zagged dresses and the powerful turnout (Carine Roitfeld et Kate Moss) .

We soaked up the hype and buzzy atmosphere backstage at Hakaan (who, bless, had a translator to convey all the wellwishing an excitement of the top editors) then onwards to see a trio of design talent - Felder Felder, Jean Pierre Braganza and Hannah Marshall. Interviewing Hannah Marshall after her show was a pleasure (soo sweet) and we finished the day on a high note at the BFC space for the ever-fun Sass & Bide show. Phewf. Day One and we're pleased to report that our little footsies are in tact and we're raring to go out and bring you some super scoops! For now, sit back and enjoy our video of Day One above...


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