London's Most on-trend postcode

18 February 2010

As the buzz builds in the run up to London Fashion Week, we’ve heard news of the venue where all the super cool kidz are going to be hanging out. Down in Soho on Carnaby St and Beak St – a hop and a skip from the BFC venue at Somerset House.  

Hip photography website We Know What You Did Last Night have set up the space to hold after parties for the likes of Alexandra Groover and Maaike Mekking and during the day the space will be a pop up store, showcasing the work of some of London’s up and coming designers.  . .  tell us more, you say? Well so we will . . .  

Fanny and Jessy make sporty girly pieces for experimental chicas, with a slightly androgynous feel to them and they’ve been worn by the likes of Rihanna and Sarah Harding.  Lush hoodies that you’ll want to rock with hi-tops, harems, little shorts. . .  

Alexandra Groover is getting more and more of a name for herself with her sculptural, all-black range of dresses. She’ll be presenting her new collection here, while accessories makers Lake and Liberty’s inventive use of leather has earned them fans like Gaga herself.  

Miss Jacqueline White is the lady responsible for the saucy but beautiful embroidered t shirts inspired by the crass comments of former boyfriends, and has promised to drag her sewing machine down to the store so any bespoke commissions can be created before your eyes.    

If you’re in London for a pop round the shops over the weekend then do make sure you venture down to THIS SPACE on Carnaby St – it’ll be on the corner of Beak St, near the Eastpak store.  

Meanwile, Carnaby St and the Newburgh Quarter (the gang of streets around Carnaby in Soho) have decided to celebrate 2010 as the anniversary of the street – 50 years since the swinging ‘60s put the area on the fashion map. The little shops as well as bars and venues down here have been at the heart of plenty of creative movements – both fashion and music-wise and still house some of London's most special talent today.

The shops and boutiques are always a fave with fashionistas on the look out for something a bit unique as most of them are independent, and a relaxing alternative to the overcrowded pavements on Oxford St where we get our toes stepped on.  As part of the celebrations one of the first events will be a mini exhibition starting on February 26, at 38 Carnaby St, featuring ‘Carnaby Street: 1960 - 2010’ which is open until the beginning of April. The exhibition will put into context the history of Carnaby from its earliest origins in the 16th Century to the present day with a focus on the 1960s.  

The exhibition will also have a limited edition book featuring images from ‘60s photographer Philip Townsend and exclusive interviews with people who have lived and worked in Carnaby including The Who’s Pete Townsend.  

It’s the past present, present and future of fashwan coming together on one (teeny tiny) street. Love it.


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