16 February 2010

Madonna's next big idea

Stop us if you think you’ve heard this one before  . . . but! Guess who’s launching a fashion line? True, there don’t seem to be many stars left who haven’t yet attempted to pull off this trick, - it won’t even be Madonna’s first time around (remember M at H&M?) If this plan comes together then Madge could join Kate Moss, Gwen Stefani, VB and the Olsen twins in the gang of stars with successful clothing brands.

According to industry bible WWD, The line would be sold exclusively at Macy’s and names under serious consideration for the label “include Material Girl for the apparel and Truth or Dare for the lingerie and underwear”. We don’t believe that – surely the queen of reinvention could come up with something new in the snip of a scissor?

Well, we’ve had a think about this and our advice for Madonna would be – keep it niche! Specialise in just one thing and don’t be bland. Victoria Beckham is doing very nicely with her line of fitted dresses (above) and Gwen Stefani has her streety line LAMB reflecting her own taste. Look at Miss Lohan with her leggings.  You can say what you like about Li-Lo but there is a definite thread you can follow from a lady who lives in leggings to selling them at an affordable price to her teenage fans.

Following this logic we think Madonna should definitely go for . . . fitness gear! Let’s face it, women everywhere admire her Madgeness for her look, but it’s not her clothes we’re fascinated by, it’s her amazing figure. We reckon vests, cycling shorts, hoodies, and what about a glittery punch bag or sets of pads?

Hm. Have we planted a seed there? You can have that idea for free. Its on us.


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