Gucci goes back in time

05 February 2010

Look at these nostalgic beauties! For their latest campaign, Gucci have tapped into their vast archive and came up with these beauteous snapshots from the sixties, back when model Veruschka and the late actor Peter Sellers were the faces of the brand.  

There’s a lovely cinematic quality to the pics, creative director Frida Gianni’s favourites from the archive, which will now form the backdrop to the brand’s high-end timepieces.

When you pause to think of how many shoots, editorial and campaign, take place each season, and how many images have been stored away in books, boxes and filed in basements over the years the mind really does boggle. We think it’s wonderful that some of the classics will see the light of day once more and, it proves that like an amazing dress, a genius photograph never really dates at all.


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