03 February 2010

The Olsen empire strikes back with luxury denim!

Les twins Olsen are fast becoming a force to behold behind the scenes of this competitive fashion biz. With not one, not two, but three, yes three, fashion lines under their studded vintage belts, Ashley and Mary-Kate have thought it fit to add a fourth – and this one is all about the denim.

So, let us recap. The Row – that’s their slick and grown-up line, full of perfectly tailored jackets, sexy tube dresses and lots and lots of fash-pack favourite, black! Then there’s Elizabeth and James – with a slightly lower price point and a younger following, E&J is relaxed and fun, creating all those basics that fill the holes in your wardrobe. Which means slouchy jersey separates as well as cute luxed-up little beauties like bejewelled skirts or flirty floral frocks. Next up is Olsenboye – not for boys, but definitely for outdoorsy teen girls who like their clothes cute and simple.

So, with most corners of the market covered the next logical step would be luxury denim. Sitting under the Elizabeth and James umbrella, the collection is named ‘Textile’ and will be inspired by the denim already lounging in the girls’ wardrobes. Apparently one pair dates all the way back to high school (Ok, point one: can anyone remember how incredibly uncool the Olsens were as teenagers? Point two: anyone else feeling a bit depressed that they can’t fit into their own teen jeans?) But judging from the denim they've been wearing out and about recently (see above for all their fabulous bohemian glory) and names like ‘Stevie’ and ‘Hendrix’ being tagged to the new designs, we’re already hooked. Plus, if they’re half as flattering as the cut on their signature black blazers, our butts are gonna look amazing in these ones! [WWD]

- Hannah Almassi, Junior Fashion News Editor


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