A trip to the seaside - Prada style

28 January 2010


Miuccia Prada’s printy mix-up for the SS10 collection was a clever combination of super deluxe silky reflective fabrics cut in sharp, frill free shapes and sugary coloured stylized kitsch prints of palm trees and tropical scenes. Mrs Prada described it as “business to beach”. She went on to say that what had really fired her imagination for the coming season was a mixture of “high and low, palazzos and the popular, - I really liked it”.

We really like it too. What started on the catwalk has been taken up and made hyper real in the lookbook. Those trashy looking palm trees might look reminiscent of 50’s holiday scenes but in fact, Miuccia and her team trawled images for the perfect fit until they eventually came up with one of a man-made resort in Japan.
Here are our favourite pages from the lookbook and how we felt when we looked at them . . .

These rainbows look as if they’ve gone in post production, but wearing this crystal-encrusted ensemble, we would expect quite a bit of light to be refracted around you . . .

On the quite scary looking futuristic beach, where it’s not hard to imagine that these holiday makers are relaxing on artificial sand under a bio-dome, forming an evocative backdrop for this Perspex Prada wedge . . .      

The boys on these shots look quite solemn in their Prada menswear. Maybe a touch more ‘business’ than ‘beach’. Strolling round a windswept, forlorn Venice beach in LA in a sharp suit with pointy shoes is an odd juxtaposition, but that’s what Prada is all about.

. . . And another sad looking beach town scene. Look at it for two seconds or more and see that they’ve played with the scale again in this scene, and the model is in fact a giant, just like the girl wearing the Perspex shoe.
Ahh. You see, you don’t really need to book a holiday. You just need to surround yourself with the right images to give you that feeling of escape. OR go and dig out your copy of Baz Luhrman's Romeo and Juliet with Leonardo and Claire Danes for an angsty moment by yourself.

-Naomi Attwood


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