Hot Red Carpet Trend: purple reign

26 January 2010

anna kendrick

Vibrant brights have been colouring the world of fashion for quite some time but it’s the splash of colour all over this year’s awards season that has got us caught up in a purple haze. Associated with royalty and luxury as well as rock cred (just ask Prince!), it’s no surprise that the fash pack have turned to this opulent hue to make a modern style statement.

anna kendrick

At this weekend’s SAGs, stars including Anna Kendrick, Gabourey Sidibe and Glee’s Jessalyn Gilsig chose varying shades of violet, taking a sartorial cue from the Golden Globes where plum was the word for Rose Byrne who accented the deep tone of her Lanvin dress with silver jewels, while the strategy also worked for Leona Lewis's lavender satin Roberto Cavalli gown that set off her bronzed skin tone.

rose byrneleona lewis

From the pale lilac shade of Fergie’s Elie Saab gown to the powerful punch of purple courtesy of Sandra Bullock in Bottega Veneta, berry tones ruled the red carpet, proving that they're fast becoming the modern way to make a romantic yet powerful mark.

fergiesandra bullock

But before making an impact on the red carpet, amethyst tones oozed all over the catwalks last year.

roksanda ilincicoscar de la renta

For A/W ’09, Roksanda Ilincic saw sculpted shoulders and tailored trousers in a particularly sumptuous grape, while a rich and regal gown closed the show at Oscar De La Renta. Vibrant purple numbers also strutted down the Marc Jacobs and Zac Posen catwalks showing how to do colour-blocking within your winter wardrobe.

The inky theme continued at the S/S ’10 shows where Versace paraded pastel shades for a softer, more serene take on the trend. Christian Dior teamed the shade with chic black accents and the muted tones at Carolina Herrera show just how slimming the colour can be, especially when teamed with a waist-clinching belt.

So you've seen the inspiration, now it’s time to shop! Go all out with a sophisticated evening dress or why not add a colour pop to your winter wardrobe with a scrumptious clutch or silk scarf ? Luckily the colour is so versatile that all you need do is find the perfect shade of purple and away you go! Here's some ideas to get you started...

Asymmetric jersey dress, Alexander Wang, ; Purple pull on jeggings, Topshop,

Tropical silk scarf, Liberty, ; Premium silk playsuit, Topshop,

Platform pumps, Rupert Sanderson, ; Bow-embellished leather clutch, Marc by Marc Jacobs,

- Jessica Vince


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