Couture Fashion Week: Armani Prive's other worldly goddesses

26 January 2010

armani prive couture

It was a stellar evening at Armani Prive. There was Tina Turner. We know she is in her 70’s but even in the unforgivingly bright Armani light she looked no more than 50. And there was Anne Hathaway looking very loved up with her baby faced boyfriend, Adam Schulman. No doubt there was some window shopping going on for awards season. She can’t have been disappointed. For when he is on form there isn’t much to beat an Armani on the red carpet. And when a rising star needs to advertise her graduation from promising newcomer to serious thesp, he is the go-to man for a gown with gravitas.

I predict there’ll be a lot of Armani on the red carpet this season. For after a year of illness and plagued by speculation as to whether he will continue at the head of his 26billion euro company or downshift in favour of a successor, Giorgio Armani was seriously on form.

Giorgio Armani PriveGiorgio Armani PriveGiorgio Armani Prive

The show had a running stellar theme with lapels of jackets  and frills of dresses cut in crescent moon shapes. Hi tech fabrics sparkled in the spotlights. And ‘Aurora Borealis’ embroideries were noted in the programme.

The silhouette was skinny and sinuous: tightly tailored jackets with sculpted shoulders went over skinny trousers kicking out into a narrow flare over very high shoes. Cocktail dresses followed the same skinny line with vertical frills and trims curving like waves over the length of the body.

Armani couture

But it was the finale gowns that had the audience gasping. Hi tech fabrics that could hold a sculpted fullness and still look light as a feather were cut in almost catwalk wide skirts. Trimmed with opalescent paillettes or sprinkled with tiny sequins, they didn’t so much grab attention as suck it out of the room. Alternating with narrow floor length columns with necklines rising like some exotic flower around the shoulders, Armani made his models look like other worldly goddesses that, you’d quite like to get to know, in spite of their chilly chicness.

Mr A….it was a hit.

- Paula Reed in Paris

Stay tuned for more show reports direct from Grazia's style director in Paris, including Loewe, Valentino and Chanel. Plus don’t forget to check out Paula's Christian Dior review and keep an eye on our Twitter page for more of the latest news!


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.