The ultimate non-bridesmaid bridesmaid's dress!

25 January 2010

Ariane Goldman first started out making her multi-way dresses for bridesmaids. After having spent far too much money on bridesmaid dresses for her own wedding that were never to be worn again Ariane was set on finding a solution! Her dresses are not only perfect for giving your bridesmaids their own unqiue look that best flatter each individual body shape and style - but we reckon they are also a must-have in your holiday wardrobe! Inspired by Norma Kamali's 'Infinity' dress from the 1970's, Ariana open's her first UK 'Twobirds' boutique in Notting Hill this week. Her dresses are made to order so be sure to book in for a consultation. No alternations are needed. All you do is choose from 2 different sizes and lengths, your choice of colour, then of course decide which of the 15 ways of styling it suit you best - genius! We reckon she's this century's answer to DVF so be sure to watch this space. Watch her in action above as she shows us all 15 looks modelled by Fashion Assistant Lily Russo...

Prices start at £200, from, 020 7243 8647 202, Kensington Park Rd, W11

- Lily Russo


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