The days of a simple catwalk show are over. At menswear fashion week in Milan and Paris we’ve had live streaming online, giant screens, never-ending twitter feed and now films. But not just any film. Yves Saint Laurent brought in the legendary photographer, Bruce Weber, to create a film for their A/W ’10 menswear collection called ‘Ain’t Nothing Like the Real Thing.’ Cue gorgeous boys, archive footage, stunning clothes (it’s YSL, what do you expect), nudity (it’s Bruce Weber, what do you expect) and the cutest dog and baby…watch it, it all makes sense.
Watch the preview trailer below, and click here for the Real Thing.