20 January 2010

Guess what's next for Versace fans…

A fluffy lapdog in a LV carry case? Old news. A massive Starbucks bubble cup welded to your hand? So last season, love. The latest ‘it’ accessory has to be a designer mobile. Dolce & Gabbana and Dior have both launched theirs, now Versace joins the list.

For a brand which already has jets, sports cars and hotels in its portfolio, today’s news seems a logical next step. The latest announcement from the Versace camp is that they have teamed up with elite manufacturers ModeLabs Group to produce the luxury phones! Ta-daaaaa!

The handset will also come with colour and finish options so phones will be bespoke for individual customers. The Versace number, due to be unveiled to VIP clients at the couture presentations next week in Paris will be the most expensive, at around £2,500.

We’ll be looking out for fashion types answering their phones extra loudly at the shows next month as they make sure everyone around them gets a good gander at the bling as they fish them from their handbags!


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