Oooh, what’s this? Gucci news! A new bag perhaps? A vintage sale or exhibition? Nope. Guess again. Give up? Well, here’s the skinny. If you own a vintage Gucci piece (maybe you’re an avid eBayer or lucky enough to have a generous glamorous granny) and you would like to have it valued, simply take a snap of the item, being sure to be clear and include close-ups of the signature or identifying logos.
After submitting your appraisal request, simply allow two to four weeks for the team at Christies to uncover the provenance of your heirloom and, voila! Your treasure will be evaluated by Patricia Frost, Christie’s director of fashion and textiles, no less. It's also a way to prove that your bag is the genuine article, epsecially if you have purchased it second-hand, as fake ones do abound.
Proof, if any were needed, that a brilliant bag really is an investment for life, and so this is a service that both encourages an interest in the history of your fashion pieces as well as a handy justification to buy more (of course!). Not only does a classic Gucci handbag not date, the craftsmanship is such that they will last and maintain their value too.
Moreover, the launch of the Gucci Collector service coincides with the announcement that plans are afoot to open a museum to the brand, in Florence. It will open its doors in time for the 90th birthday of the house in 2011.
- Naomi Attwood