07 January 2010

Venetia Scott on the future of styling

Uber-stylist Venetia Scott started out in the biz we call fashion just as the '90s started, then went on to revolutionise the look of that decade in mags like i-D and THE FACE. But in an in-depth interview for fashion website Ponystep she voices her fears that the industry isn’t what it used to be, and that it's increasingly hard for up and coming stylists to be creative.

According to Venetia, when she started at British Vogue she would 'get all the clothes in, have your rail and you’d make looks. Whereas now the designers do the looks. You can’t mix [one brand] now with others — the power of advertising is that if you don’t do it in the way that they want you to shoot it then the magazines become scared that they’ll lose the cash…'
 
Outspoken Venetia has seen all sorts during her 20 years as a fashionista. She partnered photographer Juergen Teller (think Vivienne Westwood ads with Pammy or Victoria Beckham in a carrier bag for Marc Jacobs) for years, both professionally and personally, then after their split became so frustrated working with photographers who 'weren’t on the same track' that she picked up a camera herself. She still shoots, in particular the campaigns for designer Margaret Howell
 
As a stylist, she says she does increasingly less editorial work for magazines as 'I find magazines less and less interesting' but does work as Creative Director of Marc Jacobs – where she works on both this mainline and Marc by Marc Jacobs. She’s collaborated with the maverick US designer since the Perry Ellis ‘grunge’ collection that broke all the rules and made his name when she styled his catwalk show.
 
Perhaps the next generation of fashion stylists could take a leaf out of Miss Scott's book - she's made a career out of breaking the rules and it doesn't seemed to have harmed her trajectory one bit... [The Cut]


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