Spring Campaigns round-up: Part Deux

07 January 2010

Hello! How are you? Oh dear, did you? Ooh, that sounds nasty… Well, try not to think about it for a moment, because we’ve got something that will definitely warm your cockles; yes it’s more of our spring/summer 2010 ad campaign round up!

The gorgeous Karlie Kloss (who, incidentally, is the face of one of Grazia Daily’s favourite new fragrances, ‘Lola’ by Marc Jacobs) has managed to secure two great campaigns for the new season. For Dior’s latest offering in their very film-noir-esque S/S '10 campaign, Steven Meisel has photographed the lovely Karlie pouting in red lipstick whilst wearing a cropped grey trench and sheer black mini. 

Meanwhile at Hermès, Kloss embodies what Grazia likes to term ‘Joan Collins beach-chic’ by reclining on bales of Hermes scarvès and towels, in images that were taken by Paolo Rovers for the iconic superbrand.

Phoebe Philo further establishes herself as a force to be reckoned with as creative director at Céline, by employing Juergen Teller to shoot their latest, super-directional campaign.  Lisanne de Jong, Carmen Kass, Jacquelyn Jablonski and Valerija Kelava are all photographed by Teller (in some very Juergen-esque images) though to be totally honest, it’s even harder to tell who’s who in this campaign than it is to spot a headless Rasa Zukauskaite in Prada's S/S '10 ads.

S/S '10 for YSL, as we mentioned in Tuesday’s post (keep up!) was shot by married photographer duo Inez van Lamsweerde and Vinoodh Matadin, and stars Natalia Vodianova. Utilizing the black-framed format of previous seasons (remember La Moss pouting through the window in S/S '08?) van Lamsweerde and Matadin replace the black and white sensibility we’ve become accustomed to with a much more poppy, colourful palette. We love how this is perfectly in tune with Stefano Pilati’s newest collection for the label, which includes a giant-strawberry printed gypsy skirt that Grazia Daily is très excited about. Mmmm. 

Gucci’s offering for S/S '10 makes us feel a wee bit sick; not because we don’t like the campaign (we do; promise!) but because the combination of sun, sea and Natasha Poly’s ridiiiiiculously long legs is all a bit much for a Thursday afternoon in the snow. Shot by Mert Atlas and Marcus Piggott, the campaign also features the gorgeous Ryan Kennedy.


Meanwhile, Mosskins is ba-ack for Cavalli this season, showcasing a VERY Cavalli-ish distressed denim and polka-dot minidress from Roberto’s S/S '10 collection. Moss looks awesome in these pics – we especially love the longer, messy hair that harks back to Mossy’s heyday in the heady mid-Noughties.

Riccardo Tisci continues his bold reimagining of Givenchy, and after nine (yes nine) seasons of campaign collaborations with Inez van Lamsweerde and Vinoodh Matadin, this is the label’s second campaign shot by Mert Atlas and Marcus Piggot. Joining the Givenchy stable of models, comprising Maria Carla Boscono, Emil Dostovicand Simon Nessmann (who sports a very Spock-esque hairdo for the latest series of ads) is model du jour Natalia Vodianova. Despite fronting more labels for S/S '10 than SuBo has had hits on YouTube, Vodianova seems particularly excited about working for Givenchy, declaring that 'To be in Riccardo’s campaign was always one of my dreams.' Tisci himself is equally enthusiastic about the shoot, saying, 'shooting this campaign, in a difficult moment such as this, was great with my perfect family. Everybody gave so much love, creativity and collaboration… what more could you ask for?'
Grazia feels like there must have been a LOT of love in that room during the shoot. Which reminds us; how’s that thing you were telling us about before? Hmm? We’re all ears.
- Alexander Butt


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