In order to combat the biting cold, festive bloat and 10-day hangover that we are suffering from today, Grazia Daily has some forward-facing images for you! We’ve helpfully compiled the best of the new season’s ad campaigns, so you can transport yourself to a time when the sun shines and a walk to the bus stop does not involve more ice than ITV1 on a Saturday night.
We are loving Lanvin’s new campaign in which Jamie Bochert appears to reenact Beyoncé’s Single Ladies for Steven Meisel’s camera. Alber Elbaz told WWD, 'I thought maybe we need a bit of action' which is certainly what he got. Apparently, Bochert 'moved so fast, even the chandelier was moving with her' which is officially a concept Grazia Daily loves almost as much as the shoot itself.
Lanvin’s men’s campaign gets an honorary mention for being the most brilliantly bonkers concept of the season; photographers Inez van Lamsweerde and Vinoodh Matadin get in front of the lens for a smooch: he wears Lanvin’s men’s collection and she wears, well, um, we’re just going to say it: nothing but red body paint to make it look like her skin has been removed. Incidentally, these two have been busier than Davina McCall for spring 2010, shooting not only Loewe’s S/S '10 ads but also YSL’s new campaign starring Natalia Vodianova.
Versace has played a trump card by getting Mario Testino to shoot Georgia May Jagger, who manages to look effortlessly, gorgeously like Jerry Hall, Mick Jagger and Brigitte Bardot all at once. We want to hate her, but the fact remains that she might be the prettiest thing we’ve ever, ever seen. Grr.
Louis Vuitton called on Lara Stone and Steven Meisel for their S/S '10 ads, in which Stone reclines seductively on a forest bed, showcasing a collection which 'loosely took its cues from the idea of the New Age traveller' according to artistic director Marc Jacobs, who goes on to say that 'doves were flying, the atmosphere was sexy and magical, and the result is a set of images that are desirable, colourful, whimsical and, of course, luxurious'. Now, far be it from us to disagree with the Great Mister J, but Grazia remembers when our grandma’s doves escaped from their cage, and the resulting affray was far from ‘magical’. But whatever; the images look fab. U. Lous.
Meanwhile, Emma Watson is BACK for Burberry (good call, Messieurs Bailey and Testino). We love this sugar-pink trench with pleaty details – how big are those shoulders? How tight are those sleeves? Wait, is that boy (yes) wearing TWO trench coats? It's not that cold, poppet...
After fronting Louis Vuitton’s last campaign for A/W '09, Madonna reappears in 2010 (looking about 24; how?) for Dolce & Gabbana, in images that were also shot by Steven Meisel. This is another of Grazia Daily’s top picks for the new season. Not least because it involves food, which we are always in favour of (not that we would eat spaghetti with our hands wearing Dolce & Gabbana, you understand. Are you CRAZY?!).
Kaiser Karl teamed up with Claudia Schiffer to personally shoot Chanel’s S/S '10 campaign, which showcases the same Chanel collection Karl famously debuted in a barnyard last Paris Fashion Week. Claudia skulks dramatically under a large black hat, while Baptiste Giabiconi [who last season got to spoon a negligeed Jerry Hall in the superbrand’s A/W '09 adverts] and Freja Beha Erichsen also joined Monsieur Lagerfeld and La Schiffer in Buenos Aires for the shoot.
Balenciaga wins the hotly contested award for Best Interpretation of a Classic Novel, with Mirte Maas recreating a scene from Gulliver’s Travels to showcase Nicolas Ghesquière’s amazing new collection for the label.
Meanwhile, at Prada for S/S '10, a headless Rasa Zukauskaite was shot clutching the label’s gorgeous new jewel-clasped grey leather tote for dear life. Much like Grazia would do, in fact. Now, we’re not going to tell you who shot either of these two campaigns, but we will give you a clue. It rhymes with ‘Meven Seisel’.
Now, doesn’t that make you feel better? You didn’t think about your feet once, did you. Looking at all these amazing campaigns for S/S '10 certainly makes Grazia Daily feel very excited about the spring. And a whole lot less guilty about breaking two of our resolutions already.
- Alex Butt