Her presenting persona may be in retirement for the time being, but her famous pins certainly are not. After a year of appearing in public in itsy bitsy miniskirts, shorts and sexy coats with tights, Alexa Chung takes over as the face of Pepe Jeans along with fine specimens Tom Guinness and Boyd Holbrook in the new campaign. Photographed by Tom Munro, the trio look sultry in combinations of denim, t-shirts and plaid with Alexa in little denim cut-offs ready for summer.

Alexa has been off our screens for a year now, since she departed for New York and the dizzying heights of an MTV chat show with her own name in the title, It’s On With Alexa Chung. Never mind that that too has ended – her modelling career continues to surge forward as we hear the news that she is to front the SS10 campaign for Pepe Jeans.

Yes! We found it hard to imagine what the pictures would look like, seeing as we couldn’t bring to mind a single image of Alexa wearing trousers - even when she was the face of DKNY Jeans last summer she was seen looking fetching in a pair of leggings, but she’s sticking to her patented formula of covered up top half and dazzling pegs complete with some clunky platform sandals.

In the past year she’s fronted campaigns for New Look and DKNY, as well as starring in edgy editorial for W magazine, despite having mooted that she found presenting a bit more stimulating than modelling. It seems that becoming an international style icon after her success on telly hasn’t done her power in securing plum modelling jobs any harm at all.

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