CEO Moufarrige leaves Ungaro!

16 December 2009

ungaro

Gosh, it seems no-one can stay still at Ungaro. Hot on the heels of his decision to keep Lindsay Lohan on as Artistic Advisor after her critically panned debut collection, the label’s CEO Mounir Moufarrige has resigned from the company.

Moufarrige will stay on to advise as part of the strategic committee and Marie Fournier will take over as General Manager. Fournier has worked at Ungaro for eighteen years as Vice President having previously worked for eight years at Christian Dior. An Ungaro statement said Moufarrige will be focussing on his other business projects, including his watch companies U-Boat and Welder.

Taking on the role at Ungaro back in 2006, Moufarrige was the man behind the decision to recruit Lilo in the first place, after initially considering several showbiz personalities for the role including Madonna and Paris Hilton. Eventually bringing in Lindsay along with new designer Estrella Archs (who replaced Esteban Cortazar after he left following the decision to involve Lindsay), Moufarrige said of the headline-grabbing actress;

“She knows clothes. She will be a travelling advertisement. [Lindsay will bring] something younger, more cool, with a different attitude.”

And this wasn’t his first risky appointment – he previously courted controversy in 1997 by replacing the much-revered Karl Lagerfeld with newcomer Stella McCartney during his time as President at Chloe. This paid off, turning out to be a fantastic decision, but it’s no secret the enlisting of Lindsay seems to have really backfired on Ungaro. The reputation of the actress has gone from bad to worse over the last few years, and her poorly received design efforts were slated by the fashion press, and rejected by buyers from fashion boutiques in the UK and US.

Moreover, last month the New York Post reported that there were tensions between Moufarrige and Ungaro’s chairman Asim Abdullah over Lohan’s future at the company, after US department stores allegedly threatened to drop Ungaro if Lohan remained a collaborator on the line.

And yesterday we reported on Lindsay putting her personal wardrobe up for sale on her website to earn an extra few bucks. Perhaps she knows something we don’t? [WWD]


Comments

All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.