Ok, picture the scene. Aladdin has just found himself trapped inside the
The intriguing pair usually steer clear of the spotlight, preferring to protect their clientele and let their work speak for itself. But we managed to catch up with the duo to ask them about this genie-us (ha) collaboration, working with the iconic star (or ‘Pam’, as they call her), and channelling Baywatch…
How did the collaboration with Pamela come about?
Vin and Omi: We share the same management. Peter Asher is
What was she like to work with?
Vin and Omi: Fun all the way and it’s great because she is a perfectionist and pays attention to detail
How did you go about the design process?
Vin and Omi: The design process started with us looking at how we could combine the traditional Aladdin Genie with Pamela. We decided to start from scratch and reject any initial traditional Genie or Aladdin costume; we wanted to do this differently. We wanted to bring 'the essence of Pam' to the show. We drew up a list of things that were important and decided that somehow we had to incorporate, fun, Pam's identity, Baywatch, elegance, Arabian themes, genie images and a sense of WOW. We developed the Baywatch concept to have Pam arriving on a glitter surfboard! Vin and Omi are working with Swarovski on this project. They have generously donated £5000 worth of crystals for the outfit - that’s over 20,000 crystals that will be used in all of the outfits.
Did Pamela have any input into the design process?
Vin and Omi: We were in daily contact with Pam throughout the design process and discussed every small detail with her. It’s great that she gets so passionate about her work. She wanted to add a burlesque element into the mix and added fishnet tights and great shoes. Pam had many great ideas throughout the process and it was inspiring to work with someone so enthusiastic.
Were there any funny moments or set-backs with Pamela during the design or fitting process?
Vin and Omi: It’s very funny designing by blackberry from
Why do you think Pamela's such an iconic actress?
Vin and Omi: Obviously beauty is part of the iconic image. But I think it is very rare to find exceptional beauty that can self parody and really enjoy life. Many celebrities are too scared about being themselves. Pam throws herself into life with gusto and care. Her work with Peta is a huge part of what she is about and like Bridget Bardot will go down in history as a great beauty that gave something back to the world.
You usually work under the radar and avoid the spotlight - why break with tradition for this particular project?
Vin and Omi: We respect the celebrities we dress and never discuss or exploit the connection. So for this first phase in our career we have developed an exciting, eclectic celebrity and high profile mix of clients. If the client wears our clothes for an event and wants to mention us... that's fine. You'll see our clothes on a diverse range of people like Grayson Perry, Debbie Harry and recently Vicky T, she’s a hot hot new singer from a band called Cobra Starship that is knocking
You're releasing your RTW line in 2010 - what can we expect from the collection?
Vin and Omi: Vin and Omi were going to launch a ready to wear two years ago, but we suddenly got catapulted into the amazing world of one off couture garments and exciting people and time has whizzed by. We have slapped ourselves hard and calmed down and started on our ready to wear collection. It is called the Moth Collection and we've coined the phrase 'Edgy Nature' to describe it. We are working with great silks and fabrics. We have also developed great shoes, bags and jewellery to accompany it. We are so excited about releasing it. It’s like giving birth to triplets (I would imagine).
- Alex Davies