Roland Mouret: the success story!

08 December 2009

Roland Mouret

Roland Mouret has always been credited with giving women what they want. Stylish, no-fuss, figure-embracing pieces that are ultra-feminine and a combination of beautiful draping and sharp tailoring. But now the designer has decided to divert his attention elsewhere, by creating a menswear collection. Mouret has announced he will release a 15-piece male range in January 2010, explaining,

'A lot of my customers have said, "When are you going to do something for men?" It’s subtle dressing. It’s something that is quite close to my heart. There is a moment in my life that I didn’t find at all what I really wanted to wear. It may be pretentious, but I wanted to have texture, the right shoulder line, I wanted to find a suit where I don’t feel like a business man inside it.'

Although sales figures haven't been predicted yet, there’s no doubt this will become another amazing notch on RM’s oh-so-successful fashion bedpost. Despite past problems with his backers that meant he lost his original brand name, Mouret has since gone from strength to strength, with iconic sell-out dresses, critically acclaimed shows and a celeb fan base falling at his feet. And this shows no signs of slowing down – he currently has had the fastest sell-through of European designer collections at US deparment store Neiman Marcus this season, and his sales volume is expected to reach £5 million this year!

victoria beckham dita von teese victoria beckham

So, from his rise then fall and now rise rise rise again, check out our mini Mouret timeline…

1979 – The son of a butcher, Roland Mouret moves from Lourdes to Paris aged 18 where he studies at a Parisian fashion college for a few months. He then drops out and begins work as a model and a stylist, after being approached by Jean Paul Gaultier in a bar to work on his forthcoming menswear show.

1994 - He moves to London and designs for a label called People Corporation, which enjoys a brief success before closing. Mouret begins to design under his own name.

1998 – His line, Roland Mouret, is bought by Sharai and Andre Meyers. He debuts during LFW with a collection of beautifully draped and glamorous dresses.

2005 – For his spring 2006 range, he unveils the Galaxy dress. It becomes known as the ‘dress of the season’ and is described in The Daily Telegraph as 'the most recognisable dress of the last decade', spotted on Victoria Beckham, Cameron Diaz and Rachel Weisz among other A-listers. In August 2009, Mouret admits he designed the iconic dress for Scarlett Johansson and Dita Von Teese, saying, 'They said, "We have to wear a bra." And all my floaty and drapey stuff, they couldn’t wear that. Was not possible. So I made a dress for women who wear bras.'

- Mouret splits with his backers due to 'managerial differences'.

2006 – After a break from fashion, Roland teams up with a new backer, Simon Fuller (the man behind 19 Entertainment, Pop Idol and The Spice Girls). He makes his comeback in fashion under the new name RM , because the Meyers still own the ‘Roland Mouret’ brand name. Of the partnership he says, 'I turned down a lot of opportunities – I really wanted to wait for something that I felt was the right fit, and then Simon appeared. I am so interested in doing things that I've never done. It's better to create a new blueprint than to follow what everyone else has already done.'

4 July 2007 – First RM fashion show premieres 21 easy-chic geometric dresses. The show is broadcast online the next day, giving customers the ability to buy the pieces. Some sell out in a few hours.

2007 – Roland’s Moon dress becomes a massive success after being worn by Victoria Beckham. The first batch to arrive at Harvey Nichols sells out within a few days.

March 2008 – A collaboration on a capsule collection of LBDs with Victoria Beckham (also managed by Fuller) is announced. Over the year, rumours circulate about the extent of the designer’s influence on VB’s own designs due to the similarities between their styles.

December 2009 – RM’s rainbow collection arrives at Net-a-Porter. (Grazia Daily adds the whole collection to our wish list.)

- Announces forthcoming menswear collection.


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